NEW

A Guide To Form 990 For Tax-Exempt Organizations

What is Form 990? Although many nonprofit organizations are exempt from paying federal taxes, the IRS requires tax-exempt organizations to file Form 990 for informational purposes. The IRS uses this informational return to determine whether you're still exempt from...

5 Critical Tax Tips For Nonprofits in 2019

No one enjoys filing taxes, but it can be especially problematic for nonprofits. Many nonprofits focus on their cause so much that they neglect proper organization. As a result, they deal with disorganized records and systems, and a lack of clarity around tax issues....

THE SMART BUSINESS OWNER’S LIST OF TAX DEDUCTIONS

For a business owner, taxes can be overwhelming and cumbersome. Tax deductions allow you to save thousands of dollars each year on your taxes and make tax filing a much more bearable experience. In this post, we'll list some of the tax deductions you can use to...

The Smart Business Owner’s List Of Tax Credits

One of the best ways to cut costs as a business owner is to take advantage of all the tax deductions and tax credits for which you're eligible. As a business owner, you're concerned with the bottom line--increasing your net profits. That probably means you spend most...

PRESS RELEASE: Cassidy Jakovickas, CPA of Fresno, CA Appointed to Intuit’s Accountant Council

Select Panel Advises on Products and Services that Accountants and Their Clients Want Most             FRESNO, CALIFORNIA – June 4, 2019 –Today, Intuit, Inc (Nasdaq: INTU) announced that Cassidy...

Beyond The Numbers: What We’ve Been Reading

Although our team loves using numbers and spreadsheets to help our clients make the best financial decisions, we also enjoy reading great books. Staying well read on both fiction and non-fiction books helps us hone our imagination and introduces us to new, sometimes...

Looking Back At April

It’s hard to believe that we’re at the end of April, but it’s true! This month, we helped our clients wrap up another great (and busy) tax season. There was, as always, a lot of paperwork, emails, and nail-biting involved in the days preceding April 15, but that’s all...

5 Last-Minute Tips For Filing Taxes in 2019

Well, April 15 is almost here, and the tax-related panic is thick. If you haven’t filed your 2018 tax paperwork and are rushing to get your taxes in by the deadline, we’ve decided to give you some last-minute tax advice that will hopefully help ease your stress....

An Introduction To Cybersecurity for Business Owners

Keeping your sensitive business and customer data secure has never been more critical. Whether you are a small business or a national corporation, you can't relax your defenses against those criminals seeking to take advantage of lazy cybersecurity policies. Virtually...

March News Roundup

Wow! It seems like we just started March and we’re already moving into April! As we move into the final stretch of tax season, we’re recapping this month’s news for you, just in case you missed it amid the tax-related hubbub. MBS Accountancy: November Review This...

Tip of the day: Pitching to News Outlets

Reading Time: < 1 minute

One of the greatest ways to bring energy and attention to your campaign is by getting it covered by the press. And while you’re certain your cause is noteworthy, getting the press to agree can be quite the task at times. There isn’t a one-size fits all approach to getting media hits, but these tips will lead you in the right direction:

  • Don’t half-step. Do not use generic mailing lists. The sports reporter does not care about the new office your organization is opening unless it’s sports related. It takes time and effort, but establishing specific media lists always pays off in the end.
  • Read some literature on the subject. Pay attention to coverage — especially when you’re trying to get a larger feature or a spot in a magazine. Make sure the story you want told wasn’t covered recently. This applies more to magazines than newspapers. It’s always helpful to be prepared with multiple angles for the same story.
  • Follow-up, but don’t push it. There’s a fine line that separates being annoying from persistent and not being annoying from too passive. If you’ve sent out a press release and you haven’t heard anything back after a week, feel free to send a follow-up email. You’ll get where you need to be in due time.

There are levels to this and a decent pitch is the first step, stay tuned for follow-up tips.

How are you pitching to news outlets? Share in the comments!

POSTED ON NEWORGANIZING.COM

Previous

Next