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A Guide To Form 990 For Tax-Exempt Organizations

What is Form 990? Although many nonprofit organizations are exempt from paying federal taxes, the IRS requires tax-exempt organizations to file Form 990 for informational purposes. The IRS uses this informational return to determine whether you're still exempt from...

5 Critical Tax Tips For Nonprofits in 2019

No one enjoys filing taxes, but it can be especially problematic for nonprofits. Many nonprofits focus on their cause so much that they neglect proper organization. As a result, they deal with disorganized records and systems, and a lack of clarity around tax issues....

THE SMART BUSINESS OWNER’S LIST OF TAX DEDUCTIONS

For a business owner, taxes can be overwhelming and cumbersome. Tax deductions allow you to save thousands of dollars each year on your taxes and make tax filing a much more bearable experience. In this post, we'll list some of the tax deductions you can use to...

The Smart Business Owner’s List Of Tax Credits

One of the best ways to cut costs as a business owner is to take advantage of all the tax deductions and tax credits for which you're eligible. As a business owner, you're concerned with the bottom line--increasing your net profits. That probably means you spend most...

PRESS RELEASE: Cassidy Jakovickas, CPA of Fresno, CA Appointed to Intuit’s Accountant Council

Select Panel Advises on Products and Services that Accountants and Their Clients Want Most             FRESNO, CALIFORNIA – June 4, 2019 –Today, Intuit, Inc (Nasdaq: INTU) announced that Cassidy...

Beyond The Numbers: What We’ve Been Reading

Although our team loves using numbers and spreadsheets to help our clients make the best financial decisions, we also enjoy reading great books. Staying well read on both fiction and non-fiction books helps us hone our imagination and introduces us to new, sometimes...

Looking Back At April

It’s hard to believe that we’re at the end of April, but it’s true! This month, we helped our clients wrap up another great (and busy) tax season. There was, as always, a lot of paperwork, emails, and nail-biting involved in the days preceding April 15, but that’s all...

5 Last-Minute Tips For Filing Taxes in 2019

Well, April 15 is almost here, and the tax-related panic is thick. If you haven’t filed your 2018 tax paperwork and are rushing to get your taxes in by the deadline, we’ve decided to give you some last-minute tax advice that will hopefully help ease your stress....

An Introduction To Cybersecurity for Business Owners

Keeping your sensitive business and customer data secure has never been more critical. Whether you are a small business or a national corporation, you can't relax your defenses against those criminals seeking to take advantage of lazy cybersecurity policies. Virtually...

March News Roundup

Wow! It seems like we just started March and we’re already moving into April! As we move into the final stretch of tax season, we’re recapping this month’s news for you, just in case you missed it amid the tax-related hubbub. MBS Accountancy: November Review This...

Tip of the day: The Goldilocks Problem with Goal Setting

Reading Time: 2 minutes

As data-driven organizers, we all get why we have hard goals. Goals help us build out a plan, set expectations for what we want to achieve, hold people accountable, and ensure that everyone is working towards the same vision in a big organization.

But what do we really know about getting goals right? It’s like Goldilocks. If a goal is too high, people will have trouble getting motivated to take the first step. If a goal is too low, we lose productivity because people aren’t motivated to do more once they achieve the goal.

At Enroll America, we had this problem when we realized early on that there wasn’t an obvious way to set our goals. There are 41 million uninsured people out there and, no matter how good we were, we weren’t going to talk to all of them in our first year. So we reached out to academic experts in behavioral economics and psychology and asked what they think. Here are some of the takeaways we found:

  • Define the type of goal. Are 500 calls a week too much to ask from your organizer? It depends on whether you’re dealing with hard goals or motivational goals. A political campaign has hard goals like getting to 51% of the vote by Election Day. Other types of organizations don’t have a win number. Then the question becomes how you set goals to best motivate your staff on a weekly or monthly basis.
  • Set goals that people will achieve about 50% of the time. Studies suggest that people are most likely to stick with a challenging activity when they are successful about half the time. A  50-50 ratio of hitting goals strikes a nice balance where people get used to stretching themselves without getting burned out.
  • Set goals over a short timeframe. Weekly goals are more motivating than monthly goals. Shorter goals make it easier for people to see positive movement and feel like the goal is reachable.
  • Make goals social. People are motivated to keep up with their peers. Find ways to let people know how they’re doing relative to others. Make sure to share best practices and problem solving tips, both to motivate the innovators by giving them credit and to improve how everyone works.

Have more tips on setting goals? Share in the comments!

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